Our Jungle Playbook
Building Remarkable Brands, One Vine at a Time
At THE APE, we don’t just build brands—we engineer them for the wild. Our process is all about adapting, evolving, and swinging into action to create solutions that stand out. Ready to see how we construct timeless and remarkable brands in the jungle? Let’s take you through the process.

Banana Hunt (Discovery)
Every great project starts with a hunt. We dig deep into your brand’s needs, uncover insights, and identify the sweetest opportunities to grow.

Tree Mapping (Strategy)
We map out a clear and creative strategy, aligning every step with your brand’s vision and goals. It’s all about finding the perfect route through the jungle.

Top Swing (Development)
This is where the magic happens. We craft designs and stories that make your brand unshakable, just like a nest built to last.
Monkey Business Mastered
Ideas That Swing to Success
Banana-Powered Creativity
Bananas Consumed During Brainstorms
Meet the Troop

Founder & CEO
Rui Pinho

Co-Founder & COO
Mónica Santos

Art Director & Motion Designer
Victor Paiva

VideoMaker & Event Logistics Coordinator
Miguel Tobback

Ads Manager & SEO Specialist
André Franco

3D Generalist Designer
Letícia Fernandes
FREQUENTLY ASKED QUESTIONS?

At The Ape, creativity is our natural habitat. Our process begins with dynamic brainstorming sessions where ideas swing freely, leading to innovative concepts that take root. We then transform these raw ideas into prototypes, refining every detail through collaborative feedback. The final step? Delivering excellence, as we bring your vision to life with precision and passion, ensuring results that resonate and leave a lasting impact.
Choosing The Ape means partnering with a team rooted in bold creativity and innovation. We tailor every strategy to reflect the uniqueness of your brand, ensuring personalized solutions that stand out in the market. With a proven track record of transforming brands—from startups to global players—we take pride in our ability to deliver results that leave a mark. When you work with us, you’re not just a client; you’re part of a creative journey that redefines success.
We’re just a group of mammals with a big dream—to change the world one brand at a time. We’re dreamers, builders, and doers, ordinary people with an extraordinary passion. Every morning, we wake up with a singular purpose: to create something, through you, that truly matters in people’s lives. Here at The Ape, we’re more than a team—we’re a family. We welcome you with open arms, embracing each of you as one of us. Your growth is our greatest joy, and we take immense pride in watching you and your brand evolve. It’s this connection, this shared journey, that has defined our footprint throughout the years and will continue to shape the future we build together.
Maria Dias2025-01-28 Toda a experiência com a APE foi de extremo profissionalismo e qualidade, deste a primeira abordagem criativa ao produto final executado. Chegámos à APE cansados do percurso longo e nunca do nosso agrado que tivemos em mais do que uma Agência de Marketing e o Rui e a sua equipa abraçaram o desafio que lhes propusemos com muito entusiasmo e confiança, o que fez que confiássemos neles desde o primeiro momento. Sem dúvida que será o lugar onde voltaremos sempre que precisarmos de novas macacadas. :) Obrigada! Beatriz Escaleira2024-12-18 Um enorme agradecimento à equipa da The Ape pelo trabalho incrível que fizeram com a nossa marca! O storytelling foi simplesmente brilhante e o logótipo ficou surreal, superando todas as nossas expectativas. Um destaque especial para a Mónica e o Rui, pela simpatia, criatividade e profissionalismo ao longo de todo o processo. Recomendo de coração! Luis Moreira2024-12-18 Pedro Escaleira2024-12-17 Não poderíamos estar mais satisfeitos com os resultados entregues pela THE APE. A sua abordagem estratégica e orientação para os nossos resultados, superou nossas expectativas. Muito obrigado! Emanuel Marques2024-08-31 Recorremos aos serviços da THE APE - Digital Agency porque, a cliente nosso, vimos o trabalho desta agência. Sendo inovador, tomámos a decisão de a contactar. Não só corresponderam ao que pretendíamos como, admiravelmente, sempre se mostraram disponíveis a todos os ajustes que, durante o processo, fomos pedindo. Excelentes profissionais e muito prestáveis. Lilibeth Abrantes2024-06-05 Excelência, empenho, entrega e profissionalismo caracterizam esta grande equipa THE APE. Ao longo de todo o processo da construção da imagem da marca e da elaboração do website do meu projeto tive sempre o apoio e a comunicação continua e profissional de toda equipa, deixando aqui uma menção de agradecimento ao Coordenador e CEO Rui Pinho quem me assessorou nas melhores opções, esclareceu as minhas dúvidas e me ajudou a concretizar o projeto por mim pretendido dentro do prazo previsto desde a fase inicial até à sua conclusão. Nota 20 para esta equipa e o meu agradecimento à THE APE. Juninho Antonelli2024-03-28 Satisfeito com os serviços prestados, bem como o ótimo atendimento da equipa, extremamente profissionais, Parabéns Cindy Vieira2024-03-28 Equipa excelente com profissionais impecáveis atenciosos, e carismáticos, sempre priorizando as necessidades dos clientes. Recomendo com toda certeza... Raphael Robert Sion2024-03-27 We had the pleasure of working with Rui for the development of our website, and we are very pleased with his professionalism. He efficiently met our needs and delivered a high-quality website. Even a year after the site was created, Rui is still available to help us solve problems and find suitable solutions. We recommend his services for quality work and exceptional customer service. :) Joana Paulo2024-03-26 Google rating score:5.0 of 5,based on 45 reviewsVerified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more