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Our Jungle Playbook

Building Remarkable Brands, One Vine at a Time

At THE APE, we don’t just build brands—we engineer them for the wild. Our process is all about adapting, evolving, and swinging into action to create solutions that stand out. Ready to see how we construct timeless and remarkable brands in the jungle? Let’s take you through the process.

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Banana Hunt (Discovery)

Every great project starts with a hunt. We dig deep into your brand’s needs, uncover insights, and identify the sweetest opportunities to grow.

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Tree Mapping (Strategy)

We map out a clear and creative strategy, aligning every step with your brand’s vision and goals. It’s all about finding the perfect route through the jungle.

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Top Swing (Development)

This is where the magic happens. We craft designs and stories that make your brand unshakable, just like a nest built to last.

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120 Monkey Business Mastered
102 Ideas That Swing to Success
107 Banana-Powered Creativity
200 Bananas Consumed During Brainstorms
Meet the Troop
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Founder & CEO
Rui Pinho
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Co-Founder & COO
Mónica Santos
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Art Director & Motion Designer
Victor Paiva
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VideoMaker & Event Logistics Coordinator
Miguel Tobback
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Ads Manager & SEO Specialist
André Franco
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3D Generalist Designer
Letícia Fernandes

FREQUENTLY ASKED QUESTIONS?

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At The Ape, creativity is our natural habitat. Our process begins with dynamic brainstorming sessions where ideas swing freely, leading to innovative concepts that take root. We then transform these raw ideas into prototypes, refining every detail through collaborative feedback. The final step? Delivering excellence, as we bring your vision to life with precision and passion, ensuring results that resonate and leave a lasting impact.

Choosing The Ape means partnering with a team rooted in bold creativity and innovation. We tailor every strategy to reflect the uniqueness of your brand, ensuring personalized solutions that stand out in the market. With a proven track record of transforming brands—from startups to global players—we take pride in our ability to deliver results that leave a mark. When you work with us, you’re not just a client; you’re part of a creative journey that redefines success.

We’re just a group of mammals with a big dream—to change the world one brand at a time. We’re dreamers, builders, and doers, ordinary people with an extraordinary passion. Every morning, we wake up with a singular purpose: to create something, through you, that truly matters in people’s lives. Here at The Ape, we’re more than a team—we’re a family. We welcome you with open arms, embracing each of you as one of us. Your growth is our greatest joy, and we take immense pride in watching you and your brand evolve. It’s this connection, this shared journey, that has defined our footprint throughout the years and will continue to shape the future we build together.
EMPOWERING THE WORLD'S MOST VISIONARY BRANDS

From startups to global leaders, we partner with brands that inspire, innovate, and leave a lasting impact.