Nacional – Case Study
Category
Food & Beverage Industry
Project Duration
2021
Role
Conceptual Branding & Design Exploration
Website
About the Project
‘NACIONAL’ represents a quintessential Portuguese brand, embodying tradition and culinary excellence for over 170 years. Trusted by generations, ‘NACIONAL’ weaves a narrative of delectable memories and wholesome goodness, from morning to night.
For this Case Study, THE APE chose ‘NACIONAL’ as a muse to explore and showcase innovative branding and digital strategies. Our mission was to honor their legacy while conceptualizing modern approaches that could propel their heritage into the digital age.
UX/UI Design Concepts: Reimagined user-friendly interfaces that merge tradition with modern functionality.
Web Design Exploration: Crafted a conceptual website design reflecting ‘NACIONAL’s rich history and culinary mastery.
Motion Design Samples: Developed animated visual elements to bring the brand’s story to life dynamically.
– Conceptualizing a seamless blend of ‘NACIONAL’s heritage with innovative digital solutions, creating a blueprint for impactful brand storytelling.
– Heritage Highlight: A digital homage to ‘NACIONAL’s enduring legacy.
– Creative Exploration: Pioneering ideas for future-ready branding and design.
– Inspiration Showcase: A case study that reflects THE APE’s creative prowess and strategic approach.